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1. The gatekeeping process : the right combinations to unlock the gates / John McGrath Analítico Availability No copies available

2. Choosing audience segmentation strategies and methods for health communication / Michael D. Slater Analítico Availability No copies available

3. Supplementing health messages : recent developments in informing patients about their prescription drugs / Sharon Lee Hammond Analítico Availability No copies available

4. The doctor-patient relationship / Myfanwy Morgan Analítico Availability No copies available

5. Use of database marketing and consumer-based health communication in message design : an example from the office of cancer communications' "5 a day for better health" program / R. Craig Lefebvre... [et al.] Analítico Availability No copies available

6. Enabling health : policy and administrative practices at a crossroads / Roxanne Louiselle Parrott, Mary Louise Kahl, Edward W. Maibach Analítico Availability No copies available

7. Encouraging risk reduction : a decision-making approach to message design / David R. Holtgrave, Barbara J. Tinsley, Linda S. Kay Analítico Availability No copies available

8. Fear appeals in health promotion campaigns : too much, too litle, or just right? / Jerold L. Hale, James Price Dillard Analítico Availability No copies available

9. Thinking positively : using positive affect when designing health messages / Jennifer L. Monahan Analítico Availability No copies available

10. Reaching young audiences : developmental considerations in designing health messages / Erica Weintraub Austin Analítico Availability No copies available

11. Motivation to attend to health messages : presentation of content and linguistic considerations / Roxanne Louiselle Parrott Analítico Availability No copies available

12. Moving people to behavior changer : a staged social cognitive approach to message design / Edward W. Maibach, David Cotton Analítico Availability No copies available

13. Fishing for sucess : using the persuasive health message framework to generate effective campaign messages / Kim Witte Analítico Availability No copies available

14. Using research to inform campaign development and message design : exemples from the "America responds to AIDS" campaign / Glen J. Nowak, Michael J. Siska Analítico Availability No copies available

15. Designing messages for behavioral inoculation / Michael Pfau Analítico Availability No copies available